The Truth About Refurbished Electronics

We all prefer to purchase new when it comes to, well, just about everything. Unfortunately, though, the luxury of buying a brand new item is something that we are simply not afforded at all times. There are a variety of reasons why, in some instances, we are resigned to purchase used rather than new; money and accessibility being the most obvious points. However, there can be a positive avenue to this, which is, of course, the ability to save money by purchasing a less than new product. And, the benefits of purchasing refurbished items are no more prevalent than they are in the field of refurbished electronics.

It is important to note, right off the bat, which refurbished when it comes to electronic goods does not mean used, old or previously enjoyed. As a matter of fact, the definition of what constitutes a refurbished electronic item has a variety of meanings. A refurbished electronic item can be, for example:

An overstock item that is no longer being produced by the manufacturer

An item whose packaging has been damaged during transport, even though the item itself has not been affected at all and remains in perfect working condition

A product that has only featured in a store for display purposes only

Items that have cosmetic defects (i.e. incorrect color scheme) only, with no issues with quality

When it comes to refurbished electronic goods, such as an iPod, Xbox, Playstation or camcorder, anything that isnt new is considered refurbished, and must be sold as such. Because of this, the shopper can easily save hundreds of dollars when purchasing a refurbished item versus buying a new item. In many cases, the refurbished electronic item in question is in just as good of working condition as a brand new electronic item. But, because of certain circumstances, that item is no longer identified as new.

Before some of you thumb your nose at the thought of purchasing a refurbished item, consider this scenario: you are purchasing a used Xbox 360 from a friend of yours. There are stains on the console, youre getting the item in a plastic bag, and your friend has a reputation of not being so delicate with his belongings.

Would you purchase that Xbox 360, or one that has never been used or opened, but one whose box has a tear in it because it caught on someones watch during handling? Or would you purchase your friends coffee stained version over one whose box was opened because someone simply wanted to see what was inside, and thats all?

And another caveat for purchasing refurbished; while your friend is a stand-up person, he probably wont offer you a manufacturer warranty on the game. Most refurbished electronics still have their warranties intact, so, as a consumer, you are protected.

More and more people, companies and retailers are capitalizing on the value of refurbished electronics. For manufacturers and retailers, its a great way of moving out excess stock and items. And for consumers, refurbished electronics are a fantastic way of getting a high-quality item at an exceptionally low cost.

As with any purchase, due diligence and research is paramount to locating a respectable retailer who can give you the best deal possible when it comes to refurbished electronics. It is no different than, say, purchasing a used car or a pre-owned home. You would never think buying a used car or home is a bad idea, and you would never do it blindly either. The same principle applies to purchasing refurbished electronics. A good idea, when, combined with research, can prove to be a great benefit to the consumer.

With video game consoles becoming more and more expensive, and with more competition to choose from, there needs to be an outlet for people to get what they want without having to exceed their financial considerations. Everyone wants the hottest video game system, MP3 player or video camera out there, but not everyone can afford to purchase them either. For those who cant, there is an option, and that is to purchase a refurbished version of the product. Again, in many cases refurbished does not mean opened, used, enjoyed, repaired or rebuilt. It just means that the item can not by law be defined and sold as a brand new product.

It also means that savvy customers, who dont mind paying a little less, will end up with an exceptional electronic item at an exceptionally low cost.

Mauro Flammini: writer, researcher, affiliate manager and all around good guy!

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How To Improve Conversion Rates On E-commerce Sites

As competition increases in the online market space, more companies vie for Top 10 placement on the search engines, driving up costs per click. In such an environment it is imperative for companies bidding on top positions to convert as many visitor clicks into customers as possible. This article discusses a few measures all companies can take to improve conversion rates on their e-commerce sites.

1. Keyword Research

Ensure that your keyword research (http://www.accuracast.com/resources/seo/seo-keywords.php ) is thorough. If you only select the most obvious keywords, you will pay more, since all your competitors will also be bidding on them.

If you select only generic keywords, you will suffer low conversion rates since visitors typing such words in are often not yet ready to buy.

If you miss out the unique keywords which no one else is bidding on, you will miss the opportunity to sell to visitors that search on these keywords.

Use negative keywords to discourage irrelevant searches from displaying your advertisement.

2. Effective Ad Copy

Ensure that your ads describe your product or service precisely.

Do not lie in your ads to attract visitors. If visitors don't find what your ad promised on your site, they will leave, making your conversion rates fall.

Use your ad to discourage the wrong sort of people from clicking. E.g. if you sell a premium product, don't use words like "cheap" or "bargain".

3. Consistency

Deliver what your ad promises. Always.

Make sure that your offline and online advertising image is consistent.

Most importantly, for e-commerce sites, ensure that the price quoted is consistent throughout your site and through the entire checkout process.

4. No Hidden Costs

Make customers aware of any extra costs at the very start of the checkout process.

VAT and postage should be clearly mentioned as extras.

If the amount quoted at the start is unexpectedly different from the final total, customers will abandon the checkout process and shop elsewhere. This will make your conversion rate suffer greatly.

5. Comprehensive Search Engine Marketing

Customers often browse and return for products. If they can't find you when they return, you will loose the conversion.

Top 10 placement in the natural and paid listings often reinforces customer trust in your brand, making them more likely to buy from your site.

Ensure that your search engine marketing campaign (http://www.accuracast.com/services/ ) also builds a brand in the minds of browsers, so that when they are ready to buy, they will come to your site since it is the only one they recognize.

When you increase conversion rates on your e-commerce site, you can automatically afford to bid more per click without suffering a loss. If you find CPC's rising and profitably diminishing rapidly, the first step you should take is to review your site to ensure that you are converting as many visitors as possible. The maths is very simple:

If you currently pay 1.00 per click on Google, convert only 1% of these clicks, and the profit you make on each conversion is just 100, your total cost = total profit, meaning you just break even.

If you have to raise your CPC to 1.10 per click in order to maintain your top 10 position, you will suffer a loss.

However, if you just raised your conversion rate by 1%, you would actually find yourself making a profit, since your cost would now be 110 for 100 clicks but the profit made from 2% conversion, i.e. 2 sales would be 200!

Other articles to read:

The advent of RSS advertising (http://www.accuracast.com/seo-weekly/rss-advertising.php )

Website accessibility important for disabled visitors (http://www.accuracast.com/seo-weekly/website-accessibility.php )

SEO Weekly ( http://www.accuracast.com/seo-weekly/ )

Farhad Divecha

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